Online Auction Software Pro

INTRODUCTION (Must Read!)

IF THERE IS ONE THING THAT SETS US APART FROM ALL OTHER "AUCTION SOFTWARE COPY CATS," THAT WOULD BE OUR ABILITY TO CUSTOMIZE YOUR AUCTION SYSTEM TO FIT YOUR BUSINESS NEEDS. BELOW ARE THE MAIN FEATURES AND FUNCTIONS THAT OUR TYPICAL AUCTION SOFTWARE HAS. THESE ARE HIGHLY CUSTOMIZABLE PER EACH CUSTOMER’S REQUEST AND PER OUR CONTRACTOR’S RECOMMENDATIONS BASED ON YOUR BUSINESS NEEDS.

Warning! If you think that simply buying a cheap Auction Software will make you money instantly, think again. Hundreds have tried and most of them, if not all, have failed.

SUMMARY OF OUR ONLINE AUCTION SOFTWARE'S FEATURES AND FUNCTIONS

Our Online Auction Software Pro is a powerful, scalable, and fully-featured auction system that lets you create the ultimate profitable online auction website. It allows YOU to manage the entire online auction operation including Creating new auctions within seconds, managing auctions and customers, running transaction reports, offering the “buy it now” option, generating discounts and coupons, and configuring hot lists, etc., you name it.

Our Auction Software will allow you to set-up a comprehensive and robust auction site with many auction types. Our Site Administrator can adjust the auction time, steps, bid increments, date format, user authentication, and graphic design layout. Auction payments are integrated with PayPal and/or dozens of other payment gateway providers like authorized.net. We will set everything up for you!

	Design Versatility & Customizations Our Online Auction Software Pro comes along with many pre-designed templates that you can choose one to fit your needs. However, if you have your own unique design or would like to further customize on top of what we have; our design team is ready for the challenge. We are 100% confident in our design ability because we will design it until you approve of it and make sure that it works flawlessly across many types of browsers and devices.
	Easy Backend System Management You do not have to know a thing about web design in order to run, manage, and update your own online auction website. If you would like to try it out, contact us for a test drive today!
	Ease of Use For Your Customers New customer sign-up are quick and easy! Customer’s accounts and profile pages do not need training to understand. Check-out and payment process is quick and easy. Bidding activities and account history are transparent to facilitate trust in the system. Simple and straightforward business reports for both bidders and site owner in addition to our interactive smart auto messaging system are built-in to keep your customers fully informed
	System Security & Stability System Security is the highest priority and we made sure that our coders and designers understood this from day one. This means that our software is built with software and hardware to prevent the potential of DoS attacks, web API service security, SQL injection and PCI incompliance. We make sure that you as the owner, are protected from online hackers and intruders who are constantly looking into your website to exploit any weakness that you may have. In terms of scalability, we can deploy your online auction site based on your users’ demand so that there is no waste of server resources and meeting the demand when it’s needed.
	Coupons & Special Sales Tools This feature allows you to promote your business and to entice your potential customers to sign up for special deals or promotional coupons. Creating a coupon and applying it to your auction is as easy as A-B-C. You can create many types of coupons - coupons for a cash discount, coupon for free shipping and coupons for free bids.
	Sales & Members Reports Your online auction website is equipped with easy-to-use sales report tools that can be used to generate critical sales reports such as auctions sold, winners list, registered customers, and current active users. Our team can also help you add-on new report or customize the existing ones to meet your specific needs.
	Auction Clone Option This gives the Website Administrator the ability to quickly duplicate an auction manually or set the system to auto cloned based on an existing one with a unique auction ID. You can also modify any field if needed without having to duplicate the task. This will save you a lot of time when you have a lot of auctions to manage.
	Watch List Auction Allows your customers to pick and choose which items to watch for and to receive a real-time status of those items. This automatically contains all the current auctions that you have bid on so that you can easily keep track and manage the auctions that you are actively bidding on.
	Shipping Tracking Module For your customers, the system is smart enough to change from “Bid It” to “Pay for It” and from “Pay for It” to “Track It” depending on the actions that your customers have taken. Once the item is paid for by your customer, you can insert the tracking number so that your customer can easily track the order.
	Promotional Display Banner Have an item that needs to be sold quickly? Putting up a promotional banner on your site makes it easy to attract a customer -- no special software programmer or designer needed! All the tools you need are built into your Auction Software Pro. This area can also be used to generate additional revenue by using it as an advertising dashboard for those who are interested in advertising on your site.
	Multi-languages Option We currently have over 100 languages built-in. If you need to custom translate your language the way you want it, we can also do that too. There is NO such thing as a “language barrier” in our software.
	Block an IP Address This feature gives you complete control of who you do not want to be able to have access to your website. When you do need this feature, it will be available at your discretion.
	Buy It Now Option This offers your customers the option to buy the products at the retail price after the auction has ended. Why not turn your online auction site into an e-commerce site at no additional cost? It’s another way for you as the site owner to make more money while offering your customers an opportunity to acquire the product they wanted but didn’t win.
	Search Engine Friendly (SEO) URLs Your online auction website is built with easy to navigate using URL friendly method. It’s also built-in with search engines optimization tools. As an admin, you can optimize your site with your own keywords, descriptions and meta tags for each page or each product so that your site can be easily found by the keywords or key phrases searched by your customers.
	Friend Referral This allows your customers to send referrals to receive free credit that can be used to offset the winning price. This will generate more traffic and business for your website. Taking it a step further, you can set the conditions as to when your referrals receive the credit and the conditions to use them.
	Business Reports As a System Admin, you can run many reports including Closed Auctions, Paid Auctions, Open Auction, Pending Auctions, Winner Reports, and even Suspended Auction reports. Our team can also help you customize any of these report to fit your unique needs.
	Data Export Not only can you run many business and activity reports, but you can also export data to excel or any CSV file for easy mailing and marketing purposes. Business data is important and we have the tools built in so that you can easily manage your site.
	User Management & Reports You will have the ability to find out many things about your website right at your fingertips. You can update your customer’s profile, reset their passwords, ban them from your site, run reports and communicate with them via emails and notification, etc.
Additional features & functions that our PAS includes:
	Dashboard This includes a dashboard to show your most important information when you are first logged-in. This will show the current number of bidders online, the number of bids sold for today, and the estimated profit, etc.
	News Section Adding a page of news is just a few clicks away and no HTML programming skills are required! Populating your site with the latest news and broadcasting it with your social media tools generate more readers for your site are key for the success of your business.
	Google Analytics and Statistical Reports The powerful Google Analytics tool is integrated with your site to give you the marketing reports that you need. These reports include site traffic report, user geographic report, and visitor behavior report, etc.
	Minimum Price / Reserved Price This is a function available to the System Administrator to set the condition of the minimum price of a bid. This must be reached before it can be won by a bidder regardless of the preset timer that may have been expired. If this is the case, (the minimum price has NOT reached the threshold and the preset duration has expired), the system will automatically increase the time by using Extension Time or Recurring Time. If no one bids on the “extended time,” then the auction will be closed, and there will be NO WINNER, and all bids placed by your customer(s) will be refunded. The refund ratio is controlled by you as the site admin. If it has reached the "minimum price," this condition is voided and the last per bid is the winner. This is the best tool to use to prevent potential big lost on expensive items for the site owner. It also makes it fair for bidder(s) who participated in the auction.
	Live Chat Live chat is an independent third-party web-based application that can be integrated with your website to allow the customers to chat with the site owner or staff online instantly. It is a perfect tool for online tech support an is customer service driven.
	Video Tutorial We can help you produce an online tutorial video for your site. Whether it is a training video for your customers or a powerful marketing message full of sight, sound, and motion, we have the staff and the experience to deliver it on time and on budget.
	Marketing Channels Report An easy report is available to the System Administrator. You can view the location of where your customers are from based on the incoming marketing channels that the user identified when registered.
	Twitter Feeds Integrating your Penny Auction Website with your Twitter account allows your followers to follow you and give you their feedbacks to show on your website. You have control over the authorized contents or testimonials regarding this.
	Affiliate Marketing The most important thing that you can do for your business is to bring customers to your website. We can help you with the Sales Affiliate Software. This third-party, web-based application software can be integrated with your PAS. The software will handle all the registrations, sales reports, customer tracking, and commission reports, etc. This tool has been proven as one of the most effective tools in running a successful penny auction business.
	Seated Auction This contains a number of chairs or seats set out by the auctioneer(s). Each seat will have to be purchased by using existing bids or credits you have in your account or by cash (online credit card payment) depending on how the auction is set up by the auctioneer. Once the seats are filled as defined by the auctioneer, the auction will start at the time defined and no one can join in this auction besides those who have a seat reserved. Each bid will increase the price of the item as defined by the auctioneer, but there is no additional cost to the bidder. The last person standing is the winner. If the seats are not filled at the deadline, then the auction will close and typically all the money will be refunded to those who have bought the seat(s). This is a great feature because it assures the profitability of the auctioneer and the bidders only have to compete with those who bought the seats.
	FaceBook Connection Facebook Connection is an API (script) provided by Facebook that allows people to log in to any website using Facebook login credentials, once integrated. According to Facebook, this will help your website with the following: Increased Registration - Sites that use Facebook Connect as an alternative to account registration have seen a 30-300% increase; Increased Site Traffic - After implementation, Facebook immediately begins sending web site traffic your way. Increased Engagement – Facebook users are used to being social. They are an active group, participating, sharing and generating more content. Sites with Facebook Connect see a 15-100% increase in reviews. Connected users create 15-60% more content than users who have not connected with Facebook Connect. Improved User Experience - Facebook Connect offers users qualitative benefits too. No new site registration is required; simply log in using your Facebook credentials. Given the sheer size of Facebook’s active user base, this type of integration with an individual’s personal network could ultimately become the new “email a friend” feature found on websites worldwide.
	SMS Messaging SMS Service is a third-party service that can be integrated into your website to send text messages to your customers’ mobile phones. You can use this service for important announcements to those who subscribe. Information in the texts includes examples such as starting time and ending time, as well as other important reminders. Please remember that no form of electronic communication (emails or SMS) is guaranteed to deliver in all instances.
	Technical Support Software Technical Support - This module will allow your customers to submit technical support inquiries online and you will be able to delegate it to your staff in order to track the status of it. Your customers can also track the status of their ticket by submitting the ticket number online. This is an independently hosted application that can be integrated with your PAS. This is recommended if you anticipate a lot of technical support and you want to reduce operational costs of a live technical support person.
	Online Support Forum Unlike technical support, the online forum serves as a library of knowledge and learning resources that you and your customers post via published articles and discussions. You, as the Administrator of the forum, do have complete control of its published content. You can create unlimited categories and posts and you also have the ability to dynamically assign users and access rights for registered users. This tool not only can help you divert some of the frequently asked questions and support issues your customer may have, but it can also help your search engine optimization efforts because of its rich content.
	E-Commerce Store E-commerce Store - Combining your Penny Auction website with an E-commerce store is like killing two birds with one stone. Your customer can not only bid on your site, but they also can shop for items that may not be available in the auction store. This integratedEe-commerce store is a complete online store with built-in shopping cart, taxes, and shipping cost calculations. It also equipped with many popular payment gateways such as PayPal, Authorize.net, and many others. Why not offer your customers the opportunity to shop for items that you may not want to put on your penny auction site and vice versa?
	Facebook Auto-post Like most other businesses, the success of your penny auction site depends on “marketing, marketing, and marketing”. This module is designed to tap into the most popular social networking site in the world and that is Facebook. When there is a winner, it will automatically be posted the “won auction” to your Facebook page and let the message spread like fire for you.

Online Auction Software Settings - Customer or Player's Panel include, but not limited to, the following:

• Notification Inbox - Never miss a message sent from the site Administrator.
• Purchase History - Members can quickly view purchase history with detail such as date, description, amount, etc.
• My Information - Members can enter and manage personal details.
• Change Password - Members can change their password.
• My Avatar - Members can select their favorite avatar among hundreds of pre-loaded designs.
• Refer Friends - Members can refer their friends for free bids.
• Suggestions - Members can send suggestions and requests to System Administrator.
• Active Auctions - Listing all the active auctions.
• Completed Auctions - Listing of completed auctions.
• Watch List - Containing a list of all items members added to his or her own watch list.
• Won Auctions - Containing a list of all items members have won.
• Bidding History - Containing a list of bidding history on both closed and open auctions.
• And much, much more!

Online Auction Software Settings - Administrator Panel Settings including, but not limited to, the following: General Settings - On this page the site administrator can define fundamental settings including but not limited to:

• Site URL - Domain of your website.
• Site Name - The business name for your website.
• Site Keywords - Keywords for search engines to find your site.
• Site Description - Description of your website for search engines.
• Site Google Analytic - Enter your Google Analytic account to track your website's traffic.
• System Admin Email - An email that confirms your system will use to send out all automated emails.
• Site Status - Turn on and off your site.
• Maintenance Message - Enter your "maintenance message" if you turn off your site.
• Won Auction Expiration - Set how many days a "won auction" has to be claimed.
• Link FaceBook - Set facebook link.
• Link YouTube - Set youtube link.
• Link Twitter - Set twitter link.
• SMS Settings - Set conditions on receiving SMS.
• Communications Interface - You as a System Admin will have the ability to control all the interface communication messages.
• Email Message Settings - You as a System Admin can modify all the email communication messages.
• Payment Method Settings - Setting what payment method you will use such as PayPal or Authorized.net for you site.
• Firewall Settings - Set firewall to prevent unwanted users using your site.
• Manage Admin User List - As a System Admin, you can add, update or delete admin users.
• Adding New Admins - Add new admin users.
• User Management - View, update, delete, export, check status and suspend your users.
• Avatar Management - Add, update and delete avatars.
• IP Address Management - View, add and ban your unwanted users based on IP.
• Country List Management - View, add, delete country list and all the cities within it.
• Auction Duration – Auction duration can be customized to your need.

Online Auction Software Settings - Administrator Panel Preferences including, but not limited to, the following:

• Article Management - System Admin has complete control of all the articles.
• Banner Management - System Admin can add new, delete & update banners.
• Dates Format - Select different data format to fit customers.
• Default country - Option to select a default country setting.
• Users Authentication - Validating customers and with option to disable or ban a customer.
• HTML meta Tags - Option to enter keywords for search engines ranking.
• Set Level of Users - Creating VIP classes or user groups.

Online Auction Software Settings - Administrator Panel Users including, but not limited to, the following:

• User Management - Complete management of user accounts and information.
• Add, delete, and update new admin user.
• Acceptance Text – Allow a site admin to customize acceptance message for end users.
• Avatars - Update, add, delete avatars and settings.
• Newsletter Submission - Who will get the newsletter, newsletter content.
• IP Addresses - Accept and ban IP addresses.

Online Auction Software Settings - Administrator Panel Auctions including, but not limited to, the following:

• Bidding Price Increments - Set bidding price increment each time a customer bids.
• Manage Banners - Option to manage banner(s) including adding new banner, deleting or deactivating existing banners, etc.
• Add new auctions - Administrator can add new, suspend or close an existing auction.
• View Open Auctions - View all open or active auctions
• View Closed Auctions - View all closed or suspended auctions.
• Purchase History - Run report of purchase history based on dates range.
• Paid Auction History - View history of payments.
• Coupons - Create promotional coupons and discounts.
• Report - Run a variety of pre-built reports.
• Auction Extension Settings - Set timing extension.

Online Auction Software Settings - Contents For End Users Controlled By Site Administrator:

• News Management - Easily manage and update news.
• About Us Page - Easily manage and update about us page.
• How it works Page - Easily manage and update existing how it works pages.
• Terms & Conditions Page - Easily manage and update existing terms and conditions page.
• Privacy Policy- Easily manage and update existing privacy policy page.
• FAQs Page- Easily manage and update existing FAQs page.
• Customizable articles that the admin can add and publish.

Online Auction Software Preferences

• Currencies Settings.
• Time Settings.
• Dates Format.
• Default Country.

ONLINE AUCTION SOFTWARE PRO (ASP) is owned and operated by Digital Marketing Solutions LLC. A leading web based application development firm based in the United States since 1995. Click here to Contact Us